Email Open Rates
Ballard Vine Works started back in 2013 with the idea of using aged wine barrels to build beautiful decor. Every item is handmade from specialty wood sourced from local aged wine barrels. Starting with Entreprov three months prior, we increased their online sales shortly after starting with us.
Increased Post Customer Engagement
Ballard Vine Works receives significant foot traffic to their physical location. However, their website needed to be updated and no follow-up plan existed for customers. Ballard Vine Works wanted to develop a follow-up plan for customers that would increase repeat purchases. Also, having a fluid website makes a repeat purchase a much easier process.
Revenue within 4 weeks after launch
The Personal Touch Engagement Affect
Ballard Vine Works teams up with Entreprov to layout a transition plan to Shopify platform and develops an engagement plan mostly to follow up with customers. We created a series of email campaigns that focused on seasonality and timely engagement for customers. Specific examples included Mother’s day and Summer promotions.
1. We spent time understanding the key roadblocks with the business. This consisted of asking the owners critical customer engagement questions and identifying opportunities for growth. We discovered Ballard Vine Works needed a new functional website and a campaign that engaged customers after purchases.
We wanted visitors to see visuals of the items throughout the site. This would help conversions with our email campaigns. Below is a snapshot of the od website versus the new website.
As for emails, they needed designs created that would connect with their audience. Our team tested several variations of styles until we agreed on a final look. We wanted to capture the feel of the brand. And make the purchasing process easy from email campaigns.
2. Next, our team focused on migrating Ballard Vine Works to a new functional website. Once we completed the migration, we focused on building an engagement campaign. Having a followup engagement plan is one of the biggest ways to build customer loyalty.
During discovery, we found most of Ballard Vine Works customers didn’t repeat purchase. Part of the reason was they didn’t have an engagement plan in place. We developed a followup email sequence for new customers and for existing customers.
As new customers enter the email journey, we can track, test, and optimize the campaign based on the click rates and purchase conversions. Due to the nature of the business, emails are only sent out of certain times of the year. We factored in that these customers want information about deals during certain times of the year compared to weekly deals.
3. Over the course of the campaign, we can see who’s showing the most engagement and interest in the content. That helps us create targeted and segmented new campaigns. By understanding the audience’s interest, we can increase sales.
Since the launch of the new website, we’ve generated over $1100 in online sales within 3 weeks of launching. Prior to working with Entreprov, Ballard Vine Works had no follow-up engagement strategies for existing customers. Their website was outdated and needed updates.
We created and implemented an engagement campaign to give every customer a personal touch experience. We built a system that strengthens customer relationships with the brand.
The initial attempt to build a trusted and long-lasting relationship was a huge success, considering the high acceptance from all the existing customers that are part of the lists.
Actually, only one person unsubscribed, after almost 300 emails sent. The bounce rate was also very low (only 5%), which included mostly inactive or invalid emails.
Furthermore, we have received over 100 new email contacts, which clearly shows the interest of new customers to receive online content and get engaged by Ballard Vine Works in the future. We have also achieved a great open and click rates while comparing to the standard industry benchmarks