Business owners are always struggling with time management and they have no shortage of tasks on a daily basis. But marketing automation tools can really help your coworking space get new customers and increase your workflow efficiency. When it comes to coworking spaces, things can get really challenging with the real-time support demands of your customers. However, automated tools can also improve the way you run and grow your business without any additional effort.
With our automation tools, you can converge email marketing, customized content, user segmentation, and engagement features in one single place. Besides that, you can fully automate your business systems while saving time and resources. Basically, you let the marketing automation work in your place!
This technology allows you to better create, segment and deliver personalized content at the right moment. No wonder engagement tools and automation topics are all over the Internet, right? They can be really powerful in shaping the future of your business.
Create Automated & Segmented Content
Do you think about your customers as a large group of people interested in your brand? If that’s the case, you are not entirely wrong… But you should look forward to evolving and adapting your mindset and business strategy. After all, millennial customers highly value customized content, services, and products. They might be interested or even buy from your brand at some point but that doesn’t mean that they like everything you have to offer!
Segmentation is one of the best strategies to increase your engagement because it delivers exactly what people want. Without automated tools, customer segmentation can be extremely difficult to do and delivering customized content is close to impossible. But with the proper tools, you can automate systems and drastically increase your proficiency.
That’s one of the main advantages of using marketing automation tools. You can easily create small niches, follow-up with everyone, differentiate customers and ensure you engage with them in a relevant way. After all, you want your customers to come back for more!
Increase Your Engagement with Your Customers
How many times have you asked yourself about which strategies are the best to engage with your customers? There are so many things you can do but you don’t have the time or resources to try them all… You have probably tried a few and you weren’t so impressed with the results. That’s normal and part of the business journey. But you should know that automation tools can effectively help you with customer retention and engagement levels.
In order to help your coworking space get new customers, you first need to have a positive engagement with your current audience. What’s the use in attracting tons of new customers if they end up leaving right away? You should focus on customer satisfaction to make them delighted and craving for more! The best way to do that is through engagement.
Again, automation tools like Entreprov’s have everything you need to increase your engagement levels from day one. Don’t keep your customers hanging, follow-up with them and let them know you care about their preferences and opinions.
Showcase Added Value of Your Coworking Space
With the rise of online communities, it can be difficult for small business to stand out in the digital world. But first things first. What differentiates your coworking space from the competition? If you’re offering or presenting yourself like everyone else, you can’t expect new customers to show interest. You’re just another ordinary brand trying to make a profit.
If there is nothing special about your brand, you should create it with the maximum urgency possible. However, in most cases, brands do have a unique value proposition but they don’t really know how to let the world know about it.
Showcasing added value can really get things going for your business. The general rule dictates that small details do matter and a lot! So, make sure your customers perceive your efforts to go beyond the expected line.
Cross-selling Other Services to Help Your Coworking Space Get New Customers
When your customers are engaged and you’ve earned their loyalty, there is something crucial that should be part of your marketing strategy – cross-selling. For instance, that’s something that you can easily do with automation tools. They can help you understand what your top customers are, who is interested in what and predict potential preferences.
Automation tools can also send them details about other products or services that they are very likely to purchase. You just need to choose a condition. For example, customers who have booked a daily desk as their office room might also want to attend your events or book a conference room for their regular business meetings.
Some people think that cross-selling is shameless marketing but when done strategically it can benefit both parties, the customer and the business owner. It’s all about how you present the information and how well you’ve studied your target audience.
Understand the Preferences of Your Audience
Don’t go out there and send “personalized” content to everyone in your email list. That’s not exactly what you should be doing. First study your customers, by analyzing their past purchases and interactions with your brand. For example, email marketing open and click rates are great indicators of how interested people are about your campaign.
There are many other methods to understand what your audience prefers and likes, such as online surveys and quick interviews. Furthermore, creating condition funnels with automated tools are probably the most efficient way to determine individual preferences.
If you have no idea what your customers really want, then don’t spam their email boxes. That’s the worst thing you can do and that will automatically make you lose subscribers, followers, or customers. Get proper equipment first before you step into unknown waters. In other words, learn about your audience first. Then, you can move to content delivery.
Using Automation to Identify Highly Interested Candidates
There is so much more you can do with marketing automation tools to help your coworking space get new customers… Did you know that you can easily identify highly interested candidates too? Besides accessing open and click rates, you can also understand who is interested in what! That makes things so much easier when it comes to create targeting and segmenting strategies.
Moreover, you won’t need to bother everyone in your coworking space email list anymore. You can simply focus on specific niches and invest most of your efforts into converting leads into customers.
You can also access extensive reports on all your campaigns and automated emails. Generating personalized reports is also an option!
Are You Still Not Sure How Can Marketing Tools Help Your Coworking Space Get New Customers?
Entreprov collaborates with several co-working spaces across the USA and we are specialized in helping this type of business proper. Let us help your coworking space get new customers and keep your existing ones.
In fact, you can try our FREE trial for two weeks and have full access to our marketing automation tools. Check how everything works and get a general idea of what automated features can do for your business.
What are you waiting for? Sign up here and start your trial right away!