Three Ways to Increase Customer Engagement

One of the most overlooked components of a successful business is customer retention. You want to have repeat customers regardless of your model. We’ve worked with clients across several industries and have noticed effective ways to increase customer engagement. Today, we’re going to discuss three ways to increase customer engagement. Personalization Increases Customer Engagement Personalization…

breaking down customer segmentation

What is Customer Segmentation? And How Can It Drive More Revenue for Your Business

You have surely heard how personalization is one of the key strategies to grow your business in 2019. But what does it really mean? At first glance, creating customized content might sound like an easy process. However, personalization without customer segmentation is basically impossible to do. You need to study your customer base first in order to…